Disclosure: I am participating in the Verizon Boomer Voices program and will be provided with a wireless device and six months of service in exchange for my honest opinions about the product.

Earlier this month, Pam Flores of ComBlu—a social business and influencer marketing firm—interviewed me for her company’s blog, Lumenatti. One of ComBlu’s clients is Verizon; you might recall my earlier post (“Hey Boomers—Verizon Will Hear You Now”) in which I discuss my participation in the Verizon Boomer Voices program.

I want to share Pam’s article with you because you are either a Boomer (in or out of midlife), or you love someone who is. And here’s why you should care:

According to an article in Forbes.com (cited in my interview), five misconceptions come to mind when advertisers think about the Boomer demographic:

1. Boomers aren’t tech-savvy.

2. Older people aren’t cool.

3. Older adults don’t spend.

4. The “golden years” are a time of relaxation.

5. The older generation is always loyal to a brand.

Do you agree with any of this? After you’ve had a chance to read the interview, I’d love to hear your thoughts! You can share your comments below, or directly on the ComBlu site.

Thanks—and happy tech-ing and spending, you cool people, you!